It’s time for another comparison between the two popular beauty sample subscription boxes. I’m very excited to show you the content of both Birchbox and Ipsy and further compare the features of each service. If you haven’t seen the post last month, you can catch up here, otherwise, let’s dive right in!

Customization options

Both subscription services offer some level of customization. Ipsy wants you to rate the items received each month in order to curate future boxes based on your preferences. With Birchbox, each month you can pick one product to receive. Around the end of the month, they give you a choice of three items to decide between to customize your box. There’s also an option to get a curated box, in which case you’ll know exactly what you’re getting, although the products included may not perfectly fit your profile preferences.

ipsy vs birchbox

Personally, I much prefer the Birchbox way, but I’ll have to see how the content changes as I keep reviewing the Ipsy Bag each month.

The spoilers

I don’t know about you, but when I subscribe to a beauty box, I want to be surprised with the content every month. It’s kid of like receiving a present, you don’t want to know what’s inside until you unwrap it, right? I don’t like spoilers because they can take this feeling away and at the same time, they really tempt you to have a quick glance. Even if you don’t really want to.

ipsy vs birchbox

Both subscription services offer previews of the content, but Birchbox is a bit more subtle. Ipsy includes the overview of products in the email which confirms that your box have shipped, which means that you can accidentally spoil the fun when you want to track the parcel. Birchbox only provides you with a link to the website, where you can have a peek. It’s way less tempting this way…

The Content

Now onto the fun part, the content of each box in August….

Here’s what arrived in my Birchbox. I picked the Glamglow mask myself, everything else was chosen based on my beauty profile.

  • Benefit Gimme Brow Volumizing Fiber Gel (full size: 0.1 oz, $24; sample size: 0.03 oz, $7.20)
  • Glamglow Thirstymud Hydrating Treatment (full size: 1.7 oz, $69; sample size: 0.24 oz, $9.74)
  • Marcelle City Multi-Protection Tinted Cream SPF 25 (full size: 1 oz, $22; sample size: 0.23 oz, $5)
  • Number 4 Super Comb Prep & Protect (full size: 6.7 oz, $32; sample size: 1 oz, $4.78)
  • Oribe Gold Lust Dry Shampoo (full size: 6 oz, $44; sample size: 0.9 oz, $6.60)

birchbox august 2017

The total value of August Birchbox was $33.32 USD, more than in July which is great to see. I’m a bit disappointed that there was no full size products this time, but overall I do like the content. Only three of the products are new to me but I’m excited to give them a go. Especially the Oribe Dry Shampoo to see how it compares to cheaper alternatives.

Ipsy was pretty much all about makeup this month with a fun addition of two sheet masks.

  • Leaders Insolution Pore Gone for Good Pore Refining Mask (full size: 0.84 oz, $5)
  • Leaders Insolution What Happened Last Night Radiance Revitalizing Mask (full size: 0.84 oz, $5)
  • Sundays Nail Polish (full size: 0.47 oz; $18)
  • Yadah Silky Fit Concealer BB (full size: 1.18 oz, $18.70; sample size: 0.33 oz; $5.23)
  • Seraphine Botanicals Liquid Coal Waterproof Liquid Liner (full size: 0.07 oz; $22)
  • theBalm Eyeshadow

ipsy bag august 2017

The total value of the Ipsy Bag in August was over $52.23 (It was difficult to assess the cost of the eyeshadow, but you can safely add $3-5 USD to the total). A bit more than last month, but more consistent than Birchbox. Another great selection of products from Ipsy and so many full sized items. I love the nail polish shade and I’m very keen to try the BB Concealer as well as the liquid liner.

Ipsy vs Birchbox Round 2 results

I have to say that it was really difficult to pick a winner this time. Looking at the value of each box, Ipsy was way ahead, but when it comes to the selection of products, I’d say both services did extremely well. Personally, I can call it a tie, leaning towards Ipsy ever so slightly…

What do you think of this month’s boxes? Do you subscribe to any of them (or any others, for that matter)?

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