Beauty shopping can be overwhelming. Just walking into the drugstore you’re spoiled for choice in every category. Hundreds of lipsticks, blushes, foundations – how can one know which one to go for? My goal in this post is to at least limit your selection and suggest some outstanding drugstore beauty products I’ve tried and loved. I hope you find something interesting…

outstanding drugstore beauty products

Maybelline Instant Age Rewind Concealer

I’m going to start with face makeup and my favorite affordable concealer – if not my favorite concealer of all times. If you have dry skin or are over 30, you may sometimes experience a crusty looking under eye area once you put on makeup. Piling up the concealer is not something I can do because the more product I add, the older I look. Instead, I like to be more targeted with the placement and use products that don’t have extreme coverage but can be built up if needed.

maybelline instant age rewind concealer

The Maybelline Instant Age Rewind Concealer fits in this description perfectly. It has a lightweight consistency, but enough pigmentation to deal with darker areas under the eyes. You can actually apply a fair amount of product and it will look natural and fresh. However, I recommend using your finger and dabbing the concealer over the area you need to hide. Once the product is there, it will stay for the day (set with a bit of powder) and won’t emphasize the dryness, if that’s what you’re dealing with. I’ve tried more expensive concealers from Nars, Tarte and Urban Decay, but I ended up going back to this one because it’s that good! Not to mention affordable.

Milani Baked Powder Blush

The majority of blushes in my collection is high end because I’m a bit picky about the formulas and scents. But the one product that survived multiple de-clutters is the Milani Baked Blush in Luminoso. It’s a beautiful peachy shade with bits of shimmer very brightening, but not glittery. The formula is outstanding. Baked blushes can be very sheer, but with this one you actually need to go with a light hand and build the color up if needed.

miani baked blush luminoso

The Milani blush blends effortlessly and won’t ever look patchy. It also stays on well throughout the day. The shade selection of the Baked range is rather limited, but there are enough base colors to satisfy all your blush needs… ūüôā Let’s face it, most of us don’t need 20 variations of pink or peach. And in this case, you definitely won’t be disappointed with the formula.

Physician’s Formula¬†Shimmer Strips All-in-1 Custom Nude Palette for Face & Eyes

If you like multi-tasking products, here’s one that can be used on your face, your body or your eyes. The Physician’s Formula Shimmer Strips contain a great variety of shades to apply independently or mix together and create custom colors. They are all shimmery (hence the name…), so you won’t be able to create a full eye look unless you’re going for a one and done, but if you’re after a shimmery pop on the lid, here’s where to find it.

Physician's Formula Shimmer Strips All-in-1 Custom Nude Palette for Face & Eyes

The palette can also be used as a face highlight, or should I say highlights since you can go for a pink, golden or bronze tone depending on where you swirl the brush. I wouldn’t necessarily use it as bronzer because of the high shimmer, but if you like that look, you have that option as well. The product also looks stunning across the collarbones or shoulders. The shimmer here is more metallic than glittery and the shades are buttery soft. Lovely, lovely product!

CoverGirl Clump Crusher Mascara

I am going to sound like a broken record here, but I simple cannot talk about the best drugstore products without mentioning the CoverGirl Clump Crusher mascara. It’s my all time favorite and I always have a tube of it in my stash. The mascara adds a nice amount of volume, lengthens the lashes and keeps the curl throughout the day. But the best thing that it truly doesn’t clump, even with multiple layers.

Cover Girl Clump Crusher Mascara

The formula is good to go straight after opening the mascara, not too wet and not too dry. It doesn’t flake off, smudge (but if you have watery eyes I would recommend the waterproof version) or copy itself under the brow. The color is intense and stays that way until you decide to take it off at the end of the day. Simply put, it’s a product you can rely on. If you want to read more, check my full review with demo.

Burt’s Bees Lipsticks

Now here’s something for those of you who love comfortable, moisturizing lip colors with natural ingredients. The Burt’s Bees Lipsticks were made for you. They come in 18 beautiful shades and provide an opaque color and a lovely satin finish. If you have issues with dryness and flakiness, you can still wear those and not worry about your imperfections being emphasized. On the contrary – Burt’s Bees Lipsticks will actually make your pout feel much smoother.

Burt's Bees Lipstick

Since it is a moisturizing formula, these are not the most longwearing products out there but they will stay on for a couple of hours. They will not bleed outside of the lip lines though and won’t leave your pout dry once the color is gone. Throw one of those in your purse and you’re ready to conquer the world!

Rimmel The Only One Matte Lipsticks

There are some great matte lipsticks formulas at the drugstore these days but Rimmel The Only One Matte is my fave. These lippies are not drying at all and feel very comfortable on – no raisin lips! Ok, thay may not be as matte as, let’s say, Colourpop Ultra Matte Lips, but you can get there by blotting the excess off.

Rimmel The Only One Matte Lipsticks

The Only One Matte Lipsticks have good pigmentation and you don’t need to apply many layers to get an opaque coverage. There’s a nice range of colors available in the line, including neutrals, pinks, reds and a good quality purple. It’s not something you see in the drugstore that often so kudos to Rimmel for catching up to more indie brands. My shade recommendations include High Flyer, Call The Shots and The Matte Factor. Read my full review here.

Rimmel 60 Seconds Super Shine Nail Polish

Talking about Rimmel, I am also a big fan of their 60 Seconds Super Shine Nail Polish. I love both the trendy colors and the formula that’s opaque and self-leveling. The brush is thick and flat, which makes it easy to apply the polish and get around the cuticle area. Because the formula is on the thick side and pigmented, you may be able to get away with just one layer. Personally I like to go with two just to be sure, but my nail surface is not very even.

Rimmel 60 Seconds Super Shine Nail Polish

The main reason why I’m including Rimmel 60 Seconds Super Shine polishes in this roundup is that they last extremely well on the nails. Mine don’t usually play nice with nail polish and only cooperate with a couple of brands, Rimmel being one of them. I can easily get 4-5 days before the polish begins to chip and that’s only on the most problematic index finger. I am sure many of you will be able to enjoy a perfect manicure for even longer. Considering the price, you can’t ask for more!

What are your favorite drugstore products? I am always on a hunt for affordable gems!



  1. I feel like the only person on the planet who doesn’t love Maybelline Instant Age Rewind Concealer. I must be doing something wrong. I never feel like I get the coverage out of it that others do or that I need (extreme dark purple under-eyes). I want to love it, but it’s just collecting dust in my drawer.

    • It may be just because your under-eye area is too dark for the concealer. It doesn’t have extreme coverage so it may not be suitable for the extreme range of the spectrum. You can try applying a color corrector underneath it or just simply go for something with more coverage…

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